Newspaper inserts are among the most commercially successful print products. German advertisement newspapers, for instance, have seen a rise in the share of third-party inserts in relation to total sales of nearly 30 percent over the past three years. Newspaper producers are, of course, pleased about the insert boom, but this also comes with major challenges for them. In order to efficiently process and successfully deliver large numbers of inserts to ever smaller zones, connecting individual work steps, from the take-off of the paper to the ramp, is becoming increasingly important.
Muller Martini will therefore not only present its unique monitoring and tracking module Connex.Info 4.0 for the mailroom for the first time at the IFRA World Publishing Expo in Berlin under the motto of “Finishing 4.0 – Advanced Inserting, Logistics and Connectivity”, but will also give visitors to its booth a virtual tour of Europe’s most cutting-edge mailroom. A best-practice example will be used to demonstrate how more than one billion inserts a year can be processed efficiently. Muller Martini will show what high-performance inserting systems newspaper producers can use to keep track of insert processing and what sophisticated solutions can help them meet the major logistical challenges by covering every aspect of data handling.