At the open house event at FREY PLUS in Ulm, the Frey agency and Muller Martini impressed the audience with the benefits of the MailLiner direct marketing system including FlexPack.
The brochure sorting machine with 28 feeders and the bundle building system take care of picking the unaddressed advertising and thus of the work mail carriers have to perform manually. At the gathering line of the MailLiner, one of the inserts is used as a cover and folded using an air blade – a Muller Martini innovation. The gathered insert sets then enter the FlexPack. Since there was a risk of bottlenecks at peak times, the Frey agency invested in a second machine. Giving “Hilde” a partner in the form of “Hektor”, as the employees call their MailLiners, creates additional redundancy in the production system, a major benefit with the huge time pressure in this business, “which allows me to sleep far more peacefully”, says Managing Director Markus Springer.